It was an honour to be selected as one of the main Cubavera Men for the Fall 2019 Campaign, now being recognized by major publications for both its visual impact and important message. When the brand approached me about becoming one of the faces and voices of this incredible campaign, I recognized the opportunity to have an impact beyond simply wearing the clothes and doing my best to make them look good. Here is what is being said about the Fall 2019 Cubavera Campaign:
WWD: The Best Fashion Ad Campaigns of Fall 2019
Mr Magazine Online: Cubavera Celebrates What it Means to be a Man
And here are the video to support the campaigns as well, including both the main video, as well as the Big and Tall specific one (see if you recognize that voice in the videos):
Cubavera Man Fall 2019:
Cubavera Man Recap from Cubavera on Vimeo.
Cubavera Man Fall 2019 – Kyle Andrew:
Cubavera Man / Kyle Andrew from Cubavera on Vimeo.
And here is the original press release for the campaign:
FASHION BRAND CUBAVERA CELEBRATES WHAT IT MEANS TO BE A CUBAVERA MAN Miami, FL (September 23, 2019) – Global fashion house, Perry Ellis International, (PEI) and the company’s Cubavera brand, launch #CubaveraMan, a multifaceted campaign celebrating what it truly means to be a man.
The campaign delves deep into the essence of four men, and highlights their genuine self-confidence, individual passions for the things they love, and most importantly how they take pride in demonstrating strong family values. The brand aims to showcase how these men live their lives to the fullest, and embody the story and authenticity of Cubavera.
The multi-cultural campaign features a diverse group of male personalities including: world renown model, Andre Costa; iconic Latin telenovela actor, Juan Soler; Univision Despierta America Chef, Jesus Diaz, and Big and Tall Influencer, Kyle Andrew who all personify the values and diversity of the brand in their own unique way. Told in their own voices, each man shares defining aspects of being a man, being true to themselves, and looking their best.
In the campaign, they each wear the latest styles from Cubavera’s Fall ‘19 collection that reflect the brand’s product pillars: Guayaberas, Panel Shirts, Embroideries, Novelty Tropical Prints, and Linens. Each personality has also curated their favorite styles to help consumers put their look together.
Cubavera believes there is never a better time than Hispanic Heritage Month to share their story with the world. “Every man should discover their Latin side. Nothing looks better on a man than the right balance of swagger, and values”, said Lisa Kauffman, CMO for Perry Ellis international.
The socially driven campaign features emotional video short films showcasing these men. Additional content will live on cubavera.com, along with curated, shoppable product options. Shoppers will also be able to experience the campaign in the new Cubavera store opening in the Dolphin Mall located in Miami, FL in October. As part of the opening event, Grammy Award nominated band Orishas will be making a personal appearance. Their internationally acclaimed contemporary Latin Afro American hip hop style fused with traditional Cuban rhythms promotes the importance of the brand’s cultural music partnerships.
For more information, please visit www.Cubavera.com . or follow @cubavera on Instagram.
About Cubavera
The Cubavera brand represents the joy, vibrancy, and color of Cuba’s unique flavor of Latin culture interpreted in a collection of men’s apparel and accessories. Everything we make and do at Cubavera is designed to invite our family of fans to Live the Good Life, the Cubavera way. Our Cubavera ‘Good Life’ brings those same ideals we brought from the original guayabera shirt to everyday living: looking great, feeling cool, and putting a little Latin ritmo and tropical sabor into every day, no matter who or where you are.
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men’s and women’s apparel, accessories and fragrances. The company’s collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men’s and women’s swimwear is available through all major levels of retail distribution. The company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, An Original Penguin by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist® and Farah®. The company enhances its roster of brands by licensing trademarks from third parties, including: Nike® for swimwear, and Callaway®, PGA TOUR® and Jack Nicklaus® for golf apparel. Additional information on the company is available at www.pery.com .
